Process for website development, SEO optimization and ADS

Clear project process from idea to stable leads

StartWebTop is a focused web agency and website development company for US local service businesses. The same structured process is used for custom website development, local SEO systems, SEO optimization, Google Ads / Meta Ads campaigns and deep website audits.

Quick snapshot
How projects usually go with StartWebTop web agency.
  • 1–2 short calls or structured forms
  • Clear scope, deadlines and budget before start
  • Visual prototypes before full production
  • Launch, tracking and measurable results
For website development, local SEO, ADS and audits.
See full process

6 stages of every project

The same logic works whether StartWebTop builds a new website, creates a local SEO system, launches ADS campaigns or performs a deep SEO and UX audit.

01

Discovery and fit

Short call or structured form. The goal is to understand your service, city, competition and current assets. At this stage StartWebTop checks whether website development, local SEO, ADS or an audit is the right starting point for your business.

02

Structure and positioning

For website development this means sitemap and block structure. For local SEO – city and ZIP map with priorities. For ADS – campaign structure and main offers. You see how the project will be organized before design and development start.

03

Design and content

Visual concept, page layout and copy. The focus is on clarity and conversion, not generic templates. StartWebTop website developers, designers and SEO specialists work together so that content already supports search visibility and sales.

04

Development and SEO basics

Hand-coded pages in StartWebTop style, mobile-first layout and speed optimization for Core Web Vitals. Technical SEO foundation, schema, internal linking and analytics are implemented together with the code.

05

Launch and tracking

Deployment to hosting, domain connection, monitoring and testing of forms, calls and events. For ADS projects – tracking pixels and conversions. For SEO – first indexation checks and baseline search metrics.

06

Growth and iteration

After launch the focus moves to data. Which pages bring calls, which keywords start ranking, which campaigns give qualified leads. Decisions for SEO optimization, content and ADS are based on numbers, not opinions.

What is included in the process

Different services – one structured approach. Below is what StartWebTop web agency usually delivers inside each type of work.

Website development process

For local service businesses that need a selling, SEO-friendly base online.

  • Research of competitors and best practices in your niche
  • Sitemap and wireframes for key pages
  • Design in StartWebTop web agency style
  • Copywriting with focus on value, objections and local intent
  • Responsive layout and speed optimization
  • Basic SEO optimization for structure and content
  • Forms, CTAs, thank-you pages and tracking

Local SEO system process

For companies that want leads from Google Search and Google Maps, not only referrals.

  • SEO audit of current website and Google Business Profile
  • Map of cities, ZIPs and services for promotion
  • Creation or rebuilding of key service pages
  • On-page SEO optimization and internal linking
  • Local citations, NAP consistency and review strategy
  • Monitoring of rankings, calls and form submissions

ADS campaigns process

For those who want predictable leads from Google Ads and Meta Ads.

  • Audit of existing campaigns, if any
  • Campaign structure: keywords, audiences, locations
  • Landing pages or specific sections for each offer
  • Ad copy, extensions and creatives
  • Analytics setup: conversions, calls, forms
  • Initial optimization after the first 2–4 weeks of data

Audit and roadmap process

For businesses that want a clear, independent plan for website development and promotion.

  • Review of website structure, design and content
  • Technical SEO and performance check
  • Analysis of local SEO and Google Business Profile
  • Overview of current traffic and conversions
  • Prioritized list of tasks for 1–3 months
  • Video explanation or detailed PDF report

How collaboration is organized

Clear communication is as important as design, SEO optimization or code quality. Below is how StartWebTop usually works with website development, local SEO and ADS clients.

Communication

  • Communication in simple language, without unnecessary agency jargon.
  • Key decisions are fixed in email or short documents.
  • Updates after each important stage: structure, design, launch.
  • Possibility to record short Loom-style videos when needed.

Responsibilities

  • StartWebTop handles structure, design, development and SEO logic.
  • Client provides access to domain, hosting and basic business details.
  • All technical work is done on the agency side, without burdening your team.
  • If your internal team is involved, they receive clear, structured tasks.

The objective is to keep your time investment reasonable while still using your expertise in the content.

Typical timelines and budgets

Every niche and city is different, but patterns repeat. These ranges show what local service businesses usually invest to get results from website development, local SEO and ADS.

Website

Landing or simple site

For one main service or local offer that needs an online base.

from $799
  • Timeline: around 7–10 days
  • Up to 4 key pages or sections
  • Design, development and basic SEO optimization
  • Forms, calls and analytics setup
System

Website + Local SEO base

For those who want search leads, not only referrals.

from $1490
  • Timeline: around 2–4 weeks
  • Structure for cities, ZIPs and services
  • Optimized pages ready for local SEO promotion
  • Google Business Profile and trust elements
SEO / ADS

Monthly promotion

For competitive markets with long-term plans and growth goals.

from $900/mo
  • Content and page growth each month
  • Technical and UX improvements
  • Backlinks and local citations
  • ADS optimization if campaigns are active
One-time

Audit and roadmap

For businesses that want clarity before big steps in SEO or redesign.

from $290
  • Timeline: 5–7 business days
  • Video or PDF report
  • SEO, UX and performance overview
  • Concrete recommendations for your team

Process FAQ

Key questions that usually appear before the start of work with a web agency or website development company.

How much of my time will the project require?

At the start there is usually one call and one detailed form. After that you review key milestones: structure, design and final version. Most clients spend 3–5 hours in total for a typical website development or SEO project.

Can we use our internal developer or marketer?

Yes. StartWebTop can take full implementation or prepare a roadmap and technical tasks for your team. Many companies prefer a mixed model: the agency sets the foundation, the internal team supports growth.

Do you guarantee specific rankings or number of leads?

No serious SEO optimization or ADS partner can guarantee exact positions or volumes. StartWebTop guarantees transparent work, structured reporting and decisions based on data, not promises.

Is it possible to start with a small scope?

Yes. Some businesses start with a one-time audit or a compact landing page. After first results and trust, the project often grows into a wider website, local SEO and ADS system.

If you want to see how this process can look for your niche, city and service, send a short description of your business and current situation.
Get process outline

Describe your service and market

You will receive a short outline of what StartWebTop would do first and what budget range is adequate for website development, local SEO and ADS.

Reply within 24 hours
Clear sequence of steps
Focus on US local service businesses

Or email: startwebtop@gmail.com